WTR

🌊 Let’s make waves together

Hi, I’m WTR. Let’s see if we’re a good fit.

WTR is a Southwest Florida boating map, a weekly guide and a little coastal brand, all built by one local girl who loves the water. Take a look around, no pressure. If something sounds fun, we can team up.

Take a quick tour ↓
The WTR boating map on a phone showing the trip planner

The boating map

Where can you go from here?

The WTR Boating Map shows 350+ places on the water from Clearwater to Marco Island, and boaters use it to plan their day.

  • ⚓ Find the stops: marinas, fuel docks, waterfront restaurants, sandbars, ramps and beaches
  • 🎶 See what’s on: live music, happy hours and events
  • 🚢 Plan the trip: tap a pin and see how long it takes by boat
  • 📱 Save it to your phone: it works like an app

Try the map →

What WTR is up to

Four ways your business can be part of it

📍 The mapYour business is probably already a pin. We can make it shine, with your photo, links, hours and a weekly special.
🌐 The websiteshopwtr.com has destination guides, a what’s-happening page and events. Great places get featured there.
🛍️ The productsBarrier Islands tumblers, beach towels, swimwear and more. Some shops carry them, and some brands make their own custom line.
📷 The marketingPhotos, video, social posts and our weekly email, Stay in the Current, all built around the fun of life on the water.

Let’s make waves together

Find your place in the current

There’s more than one way to be part of WTR. Whether you want to reach local boaters and waterfront explorers, bring WTR products into your store, or create something special together, let’s find your fit.

Most popular

⚓ Get your business on the WTR map

Three ways to make waves

Connect with the people who live, work, play and explore along the water. Choose the visibility that fits your business.

🏖️ Dockside · Your place on the mapGive boaters a reason to discover you: your own partner page with a photo, hours, links, a WTR partner badge and a weekly special.
⭐ Featured · Make a bigger splashEverything in Dockside, plus featured visibility on the WTR site and map, with a spotlight in our weekly email.
👑 Presenting sponsor · Own the spotlightPut your brand front and center as the exclusive sponsor of a map section, destination guide or featured experience. One sponsor per placement.

Early partners may qualify for founding perks. We’ll talk through your goals and find the right fit.

Let’s talk partnership
The WTR Barrier Islands tumbler on the beach

🛍️ Bring WTR to your store

Good things belong by the water

Stock WTR tumblers, beach towels and coastal favorites your customers will love.

  • Wholesale opportunities for qualified retail partners
  • Your logo on clothing tags and hang tags, plus custom, nicely designed packaging
  • A print designed just for your business
  • Your logo on the Barrier Islands map, or your business added to the Island Time print
  • A WTR display card with a QR code to help customers explore
Become a retail partner

🎥 Let’s create something worth sharing

Your business. Your vibe. Our creative touch.

Coastal content that gets people excited to visit, explore and experience your business.

  • Custom photography and video
  • A feature in the WTR weekly email
  • Event promotion across the WTR site, map and social
Let’s create together

One-time ads & promotions

📣 Have something you want people to see?

Not every business needs a monthly partnership. Promote a property, event, seasonal offer, new service or business launch with a one-time WTR campaign, built to reach Southwest Florida’s boating, waterfront and coastal-lifestyle crowd.

  • Website & boating map placements
  • Newsletter features
  • Social promotions
  • Waterfront property spotlights
  • Event listings & promotions
  • Custom campaigns

Great for: real estate agents, insurance agencies, financial advisors, boat dealers, marinas, home and dock services, resorts, tourism businesses, restaurants, events and more.

Plan a promotion

🌴 Good partnerships start with a conversation. No pressure and no commitment to start chatting. Tell us what you’re working on, and let’s see what we can make happen together.

Find WTR in the wild

Where to pick up WTR products

These Southwest Florida partners carry WTR products. Stock status is shown on each card.

Want to be the next WTR partner? Apply below →

Let’s make waves together

Tell me what you’d like to make happen

Tell me about your business, what you’d like to promote and what you’re hoping to achieve. I’ll reply by email, usually within a day or two, with options that make sense for you. No pressure. Just a conversation about what’s possible.

Prefer email? Write us at partners@shopwtr.com.