About WTR
WTR is inspired by water and everything it represents. Water is powerful and life-giving, but it's also unpredictable and vulnerable. It can heal and it can cause suffering. It can protect and expose vulnerability. It represents both change and constancy, stillness and rage, strength and softness.
WTR is about embracing those dualities — and the many stages of life that come with them.
More than beachwear
WTR is more than beachwear. It represents strength, empowerment, bravery, protection, healing, nourishment, and freedom of self-expression. The brand is designed for people who love nature and the water and want to feel confident and comfortable from land to water.
We also have a strong connection to protecting our water, supporting coastal communities, and creating more sustainable solutions — wherever we can.
Get out there
Water. Adventure. Travel. Boating. Beach days. Cruises. Exploring. Family. Friends. Sun. Freedom. The products are one part of it — the boating map, the destination guides, the cruise reviews and the custom orders are all part of the same idea: get out there and live it.
Shop WTRGood for you. Better for our planet. Every order is made from what the ocean gave back.