WTR

About WTR

Did you know?

By 2050, there could be more plastic in the ocean than fish by weight.

That statistic stopped me.

Growing up in fashion and seeing the impact of fast fashion, I wanted to figure out how to make beautiful products from recycled materials.

Because if we can do it, why wouldn’t that be the standard?

I think it should be.

So that’s what I set out to do.

Then Hurricane Ian happened

Living in Southwest Florida, I watched beaches and waterways I loved become covered in enormous piles of debris — boats, wood, plastic, buildings and everything else the storm carried with it.

And it stayed.

For months. In some places, for years.

It was heartbreaking.

Walking a Southwest Florida beach covered in storm debris, wearing WTR

It made me think differently about what we create and where it goes when we’re finished with it.

That’s a big part of why WTR pieces are made using recycled materials whenever we can.

The Barrier Island Hopper

This print was created before Hurricane Ian, inspired by the natural beauty of the barrier islands.

After Ian, it took on a whole new meaning.

It became a reminder of just how beautiful — and fragile — these places are.

The water can be powerful enough to completely change a landscape — but it can also bring people together in ways nothing else can.

We saw that firsthand after Hurricane Ian, when people came together to help one another through the devastation.

And it’s the same water that brings us together for some of our happiest moments — the boat rides, beach days, sunsets, and memories we make with the people we love.

Through the devastation of the storm, we saw the resilience of nature and the strength of human connection.

This print serves as a symbol of those qualities and reminds us that when we work together, we can weather any storm.

Remember, every small action counts.

Even the tiniest drop can make a significant difference.