Your on-the-water guide to Southwest Florida.

WTR is a boating map, a weekly email and a coastal product brand, built in Cape Coral to help people find the fun on the water.

Media & partnership kit

Boating mapStay in the Current weekly emailEvents & happy hoursCoastal productsContent & campaigns
shopwtr.com  ·  Cape Coral, Florida  ·  partners@shopwtr.com
What WTR is

A local guide for people who love the water

WTR helps boaters and visitors decide where to go, what to do and how to get there. We keep it fun, simple and coastal, and we only publish what we can verify.

350+places on the map
10categories: marinas, dining, beaches, ramps and more
Weeklyemail, Stay in the Current
Clearwater
→ MarcoGulf Coast coverage
WTR boating map on a phone

The WTR Boating Map

  • Find the stops: marinas, fuel docks, waterfront restaurants, sandbars, ramps and beaches
  • See what's on: live music, happy hours and events
  • Plan the trip: tap a pin to see boat time between places
  • Save it to a phone: works like an app, no download needed

What's Happening

A weekly view of live music, happy hours, boat shows and festivals at places you can reach by water.

Stay in the Current

Our free weekly email: one featured local business or event, a WTR tool, and a product pick.

Destination guides

Guides and trip ideas from Cape Coral to Marco Island and up the Gulf Coast.

Our approach

We check events and details against official sources, label anything sponsored, and keep editorial picks separate from paid placements. WTR is independent and locally owned.

Ways to work together

Pick what fits, start small, grow from there

WTR works with tourism organizations, chambers, businesses and events across Southwest Florida.

⚓ Be on the map

Three levels: Dockside (a complete business page), Featured (a spotlight on the site, map and email) and Presenting sponsor (your name on a section of the map or a guide).

🛍️ Carry WTR

Wholesale tumblers, towels and apparel for shops and ship stores, plus custom-branded pieces with your logo.

📸 Create together

Photo, video and social content, event promotion and co-branded campaigns for waterfront places and events.

For tourism boards & chambers

• Add WTR to your itineraries, event calendars and "things to do" lists
• Presenting-sponsor spots, such as "Waterfront dining, presented by [your organization]"
• Content and creator partnerships for photo, video and social
• Co-promote events on the WTR map, site and weekly email
• Introduce WTR to your member businesses

Custom WTR beach towels

A little coastal brand, too

Barrier Islands tumblers, towels, swimwear and more are sold on Etsy, and custom-designed towels are made to order. Products help WTR show up in real places, with QR cards that lead back to the map.

Event feature: Transom or Treat at Tarpon Point Marina
Gulf Coast waterways
Barrier Islands tumbler

Audience and traffic figures will be added as WTR grows. Ask us for current numbers.

Kendra Conard, Founder
WTR · Cape Coral, Florida
partners@shopwtr.com
shopwtr.com/partners.html